tag:blogger.com,1999:blog-327771502024-02-19T09:09:36.693-08:00Rahul's Info-BlogRahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.comBlogger64125tag:blogger.com,1999:blog-32777150.post-19691757701947550032009-08-11T09:25:00.000-07:002009-08-11T09:29:39.139-07:00August 11th "Autoresponders In Your World" Series, Part 25.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(255, 0, 0);font-size:180%;" ><span style="font-family: georgia;">Autoresponder Personalization: How Intelligent Wild-card Use puts the Wal-Mart Smile Back into your E-mails</span></span><br /><br /><span style="font-family: georgia;">In the real world, everyone appreciates the personal touch. Nothing puts a smile on a customer’s face faster than a warm greeting in their favorite store. Whether it be the grocery store, corner gas station, or local watering hole, what’s better than a friendly ‘Hello’ from the owner or his employees? Size is irrelevant – Wal-Mart has turned ‘Meet and Greet’ tactics into an art form. This is classical customer support: proprietors nurture personal relationships and cater to your needs and desires in order to build business loyalty. </span><br /><br /><span style="font-family: georgia;">The Internet presents unique challenges to entrepreneurs looking to connect with prospects and customers. Autoresponders can play a big role in this respect. Most third party services and software are built with a rich set of “wildcards” that allow you to personalize your e-mail communication. You can use wildcard code to address your subscribers by name, date your correspondence, and even add geographical references.</span><br /><br /><span style="font-family: georgia;">Incorporating wildcards into your autoresponders is simple. Within your message, insert appropriate wildcards in the positions you want. For example, many e-mail marketers start their letters with a “Hello John” salutation. In this case, you would insert the first name (or full name) wildcard to replace John. In aweber, for example, {!firstname_fix} is the code used. Therefore, your salutation would be:</span><br /><br /><span style="font-family: georgia;">Hello {!firstname_fix},</span><br /><br /><span style="font-family: georgia;">If your subscriber’s first name is Mary, then she would see ‘Hello Mary’ at the start of her email, not ‘Hello {!firstname_fix}’.</span><br /><br /><span style="font-family: georgia;">Not surprisingly, most research indicates that e-mail open and response rates improve with autoresponder personalization. Think about it – if a letter addresses you by name, wouldn’t you be the least bit curious to find out what the letter is about? Just use the ‘first name’ wildcard in a few strategic locations, perhaps even the Subject: line, and each individual subscriber will see their name in your correspondence.</span><br /><br /><span style="font-family: georgia;">Your ability to personalize e-mail marketing with autoresponders depends on the contact information collected while building your list. Therefore, make sure your opt-in forms include fields for the prospect’s first name and e-mail address at a minimum. This way, you can send instructions for list confirmation, ‘Thank You’ offers, or e-book download messages even before starting your regular autoresponder sequence. It goes without saying that having no contact information takes away your ability to personalize e-mails.</span><br /><br /><span style="font-family: georgia;">Autoresponder personalization is the best way for Internet entrepreneurs to capture the essence of relationship-based online marketing. On the surface, it may not put money in your pocket, but it is the first step towards building a responsive list of subscribers. Everyone likes to be called by their name; with the rapid growth of social media, e-mail marketers must demonstrate that they are still capable of personal contact and taking their subscribers’ problems to heart.</span><br /><span style="font-family: georgia;">and putting smile on their faces…</span><br /><br /><span style="font-family: georgia;">--------------------</span><br /><span style="font-family: georgia;font-family:georgia;font-size:100%;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-41246042570832555692009-08-11T09:17:00.000-07:002009-08-11T09:23:59.908-07:00August 11th "Autoresponders In Your World" Series, Part 24.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(102, 0, 0);font-size:180%;" ><span style="font-family: georgia;">Using Autoresponders to Generate Invoices and Get Paid Fast!</span><br /></span><br /><span style="font-family: georgia;">Wow, you’ve made a sale! Congratulations, but before popping open the champagne don’t forget that you must complete a payment processing sequence to receive your money. Invoices are an integral part of the sales process, but as your business grows, they can become very time-consuming and impede overall productivity. Fortunately, many web hosting companies permit invoice automation thanks to autoresponders.</span><br /><br /><span style="font-family: georgia;">Simple and recurring invoices can be automatically sent to customers via a shopping cart (e.g. PayPal) or from your own autoresponder. Instead of guessing whether or not a customer has paid for a product or service, follow the merchant’s invoicing instructions to free you from administrative drudgery. Once completed, use your extra time to create more marketing campaigns and pursue other exciting ventures. </span><br /> <br /><span style="font-family: georgia;">To get started, use pre-existing invoice templates offered by the leading shopping carts. Before long you will be able to:</span><br /><br /><span style="font-family: georgia;">- Promptly send customers goods and service invoices.</span><br /><span style="font-family: georgia;">- Provide specifics about each purchase (i.e. item description, quantity, unit price, shipping details, tax, and currency)</span><br /><span style="font-family: georgia;">- Automatically generate purchase dates and sales totals.</span><br /><br /><span style="font-family: georgia;">Once you are comfortable with the process, you should create your own templates to further personalize each transaction. Some shopping carts permit e-mail invoicing with Microsoft Office and Quicken, so that you can create forms with commonly used productivity software. </span><br /><br /><span style="font-family: georgia;">In addition to invoicing with autoresponders, consider offering your clients an e-mail payment option. This ‘one-click’ option lets you accept credit card, bank, and online merchant payments without the hassles of long paper trails. Be aware of any and all fees, especially set-up and recurring monthly fees that eat into your profits.</span><br /><br /><span style="font-family: georgia;">Another advantage of using automated invoicing messages is to inform customers about complimentary items in your sales catalog. Much like the marketing tactics used by telephone, cable and credit card companies, you can present special deals and discounts for people who regularly contribute to your monthly cashflow.</span><br /><br /><span style="font-family: georgia;">Presenting professional invoices to your customers will encourage them to move money into your bank account faster. Automated invoices and e-mail payments, with the help of autoresponders, put the power of blue-chip corporations into the hands of home-based, solo entrepreneurs. Use this amazing tool to boost your administrative efficiency and expand your business.</span><br /><br /><span style="font-family: georgia;">----------------------------------</span><br /><span style="font-family: georgia;font-family:georgia;font-size:100%;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-41837991122038541462009-08-07T20:38:00.000-07:002009-08-07T20:45:32.362-07:00August 7th "Autoresponders In Your World" Series, Part 23.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;" ><span style="font-family:georgia;">Three Marketing Functions Best Suited for Autoresponder Use.</span></span><br /><br /><span style="font-family:georgia;">Why is the autoresponder an Internet Marketer’s most indispensable tool? Think about it – could you be an effective online entrepreneur without the tool that makes prospecting, relationship-building, and networking with other marketers almost effortless? You would be hard-pressed to succeed in list-building, affiliate marketing, and joint ventures marketing without the autoresponder’s versatility, flexibility, and adaptability. In short, you cannot have a serious business presence without it.</span><br /><br /><span style="font-family:georgia;">That being said, there are three specific activities that are tailor-made for autoresponders:</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >1. Growing your opt-in subscriber lists.</span><br /><br /><span style="font-family:georgia;">What is the first thing marketers insist they would do if they lost everything? Most (the smart ones, anyway) will opt to start rebuilding their contact list. Lists are where the money’s at, but to unlock its full income potential, you have to master autoresponders. Set up twenty to fifty messages right off the bat to distinguish yourself from casual marketers and those who simply don’t care. If your autoresponder service permits broadcasts, inject references to current news stories or important events in your life for added continuity. Autoresponder services let you incorporate name and time wildcards into your messages, so use them to build personal bonds.</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >2. Making repeated offers to subscribers and customers.</span><br /><br /><span style="font-family:georgia;">It takes seven looks (e-mails, salesletters, squeeze pages, etc.) on average before a prospect will seriously consider buying from you. To get the exposure your offers need, you must use an autoresponder to communicate with your permission-based list. Even if you have a respectable open rate, circumstances dictate that subscribers will not always heed your call to action. With autoresponders, you can resend e-mails, give reminders, or even build a storyline to better promote your offer. Note that discreet and subtle reminders are appropriate for both content and offers.</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >3. Creating and sending E-mail courses.</span><br /><br /><span style="font-family:georgia;">Most subscribers realize that you will send them content and offers on a regular basis. So, to differentiate yourself from fellow marketers, why not give original e-courses from time to time? Just load a topical 5 or 10-part series into your autoresponder and encourage subscriber interaction. Who knows, it may trigger a new product idea! By focusing on a specific area, you will prove your expertise and make subscribers take notice. E-courses are a great way to pre-sell affiliate products and your own stuff; they can be geared towards salesmanship or information (i.e. product review) depending on your goals and the characteristics of your intended audience.</span><br /><br /><br /><span style="font-family:georgia;">Autoresponders automate time-consuming, even mind-numbing (but necessary) Internet marketing tasks. True, you have to write or outsource your sales material first, but once you get it right, plug it into your autoresponder and you’re set. It doesn’t discriminate between affiliate marketing and product creation, and is effective for e-mail relationship building. Some marketers even boast about subscribers who honestly tell them that their autoresponder messages are indistinguishable from personal letters.</span><br /><br />--------------<br /><span style=";font-family:georgia;font-size:100%;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-74408857814610997742009-08-05T19:28:00.000-07:002009-08-05T19:41:47.471-07:00August 5th "Autoresponders In Your World" Series, Part 22.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-size:100%;"><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;" ><span style="font-family: georgia;">3 Ways to ensure Your Autoresponder Messages Are not Rejected.</span></span><br /><br /><span style="font-family: georgia;">With great power comes great responsibility, or so we are told. Such is the case with autoresponders, the heart of e-mail marketing. No doubt they have revolutionized e-commerce and information marketing. However, as with so many great innovations, autoresponders are susceptible to abuse and misuse. Nothing represents irresponsible autoresponder use better than unsolicited commercial mail (UCE), and unsolicited bulk mail (UBE).</span><br /><br /><span style="font-family: georgia;">…Also known as spam.</span><br /><br /><span style="font-family: georgia;">It’s becoming increasingly difficult to differentiate legitimate Internet marketers from spammers. The large internet service providers (ISPs) have sophisticated anti-spam technology that frequently traps proper messages; smaller businesses also employ spam filters. Today, standard practice within most e-mail systems is to move questionable messages into a ‘Spam’ folder or in some cases delete them outright. No questions asked.</span><br /><br /><span style="font-family: georgia;">To ensure that autoresponder messages reach your subscribers’ Inbox safely, use the following three tactics:</span><br /><br /><span style="font-size:130%;"><span style="font-family: georgia; font-weight: bold;">1. Create a ‘White List’ Thank You Page.</span></span><br /><br /><span style="font-family: georgia;">Don’t assume that your list-building is safe after prospects enter their contact information into your opt-in page! Once they click your ‘Subscribe’ button, redirect them to a web page that gives clear instructions for confirming their request. If you are using a double opt-in procedure, tell them what to look for in your confirmation message’s “From:” and “Subject:” lines. Consider putting in specific instructions for getting onto Google (G-mail), Yahoo!, AOL, and MSN whitelists, since many subscribers use these services.</span><br /><br /><span style="font-family: georgia;">Even if new subscribers confirm their opt-in, remind them about whitelisting in your first (“Welcome”) message. It’s also a good idea to have your own accounts with large web-based e-mail clients, so that you can test and verify that your white-listing plan actually works.</span><br /><br /><span style="font-weight: bold;font-size:130%;" ><span style="font-family: georgia;">2. Put each of Your Messages through a Spam Checker.</span></span><br /><br /><span style="font-family: georgia;">Successfully adding a new subscriber and being placed on whitelists does not give you free reign to write e-mails as you please. Avoid your subscribers’ Spam box by pre-testing each message before scheduling it in your autoresponder. Several third party e-mail deliverability services include automatic checking software with your membership. Otherwise, consider downloading a leading spam checker; many are no-cost and web-based for convenient use. With experience, you will learn to recognize words, phrases, and writing styles that demand editing or in the extreme case, a complete rewrite.</span><br /><br /><span style="font-size:130%;"><span style="font-family: georgia; font-weight: bold;">3. Send Subscribers an Appropriate Mix of Content and Offers.</span></span><br /><br /><span style="font-family: georgia;">Internet marketers are regularly targeted as spammers, so it behooves you to do everything possible to maintain a good score with subscribers as well as their e-mail clients. After all, what’s the point of being white-listed and using spam checking software if you’re going to blow it with 100% hard sell e-mails? Stay true to your original intentions by demonstrating your expertise to readers, building real relationships, and making appropriate offers that solve problems. You will be doing the industry, list members, and yourself a great service.</span><br /><br /><span style="font-family: georgia;">--------</span><br /></span><span style="font-family: georgia;font-family:georgia;font-size:100%;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-76642002178314442852009-08-04T14:42:00.000-07:002009-08-04T14:52:15.789-07:00August 4th "Autoresponders In Your World" Series, Part 21.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="color: rgb(204, 0, 0);font-size:180%;" ><span style="font-family: georgia; font-weight: bold;">Autoresponder E-Courses Maximize Sales.</span></span><br /><br /><span style="font-family: georgia;">Counter intuitive as it may sound, many top Internet marketers profit handsomely by giving things away. CDs, DVDs, e-books, videos – you name it – whatever it takes to get the proverbial “foot in the door”. Done properly, offering high-quality “freebies” is an excellent way to grow your list and set up successful sales campaigns down the road. So, why not offer something of value to web surfers today with the help of your autoresponder?</span><br /><br /><span style="font-family: georgia;">In particular, autoresponders are ideally suited for delivering free electronic courses (e-courses) to eager subscribers craving specialized information. E-courses allow you to demonstrate your knowledge, trustworthiness, and friendliness to people without blasting them with blatant sales pitches. Thousands of web surfers looking for help sign up for courses every day, so consider setting up a niche-specific course to establish your expert credentials.</span><br /><br /><span style="font-family: georgia;">E-course autoresponders operate similarly to other message sequences you currently send to subscribers. Each “lesson” is released at a specific time; you should be able to judge the optimum lesson quantity and frequency to use with practice and customize each aspect of the e-course to encourage desirable future results.</span><br /><br /><span style="font-family: georgia;">Unlike traditional academic courses and live webinars, you won’t be able to interact directly with list subscribers, although you should encourage immediate feedback from them. Once you finish writing the course material, segment it into manageable lessons, and schedule its release, the autoresponder automates the entire process.</span><br /><br /><span style="font-family: georgia;">E-mail courses are effective, because they blend information with salesmanship. For example, if you sell battery-powered lawn mowers, your e-course autoresponder should prove why they are superior to gas-powered mowers. Alternatively, you could write a course about lawn care and maintenance with “green” mowers. After following your lessons, all conclusions drawn should favor your product or service. Your credibility has been established, and subscribers are less sales resistant, because they have received “free” valuable information from you.</span><br /><br /><span style="font-family: georgia;">With careful planning, your can create expert courses of varying lengths for in any niche. For example:</span><br /><br /><span style="font-family: georgia;">-Short courses: 3-5 lessons.</span><br /><span style="font-family: georgia;">-Two-week course; delivered every alternate day: 7 lessons.</span><br /><span style="font-family: georgia;">-Ten-day course; daily lessons: 10 lessons.</span><br /><span style="font-family: georgia;">-30-day course delivered every second day: 15 lessons.</span><br /><br /><span style="font-family: georgia;">Barring unique circumstances, do not deliver more than one lesson daily, so that subscribers can focus and digest each lesson and anticipate what comes next.</span><br /><br /><span style="font-family: georgia;">Before launching your opt-in page and releasing your autoresponder address to the public, test the lesson sequence on yourself and make necessary adjustments. Edit your messages! Even the slightest spelling and grammatical errors could increase your unsubscribe rates and weaken your sales performances. Put yourself in your subscribers’ shoes and ask, “Would I buy from this person?” Always be professional.</span><br /><br /><span style="font-family: georgia;">While text-based e-courses are still the norm for new marketers, more established types are increasingly preparing audio-visual course material for complimentary consumption. As production costs plummet and equipment become more accessible, expect to find more and more free video courses on your favorite subject.</span><br /><br /><span style="font-family: georgia;">----------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-42929419085181567542009-08-04T14:30:00.000-07:002009-08-04T14:37:18.020-07:00August 4th, "Autoresponders In Your World" Series, Part 20.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; font-family: georgia; color: rgb(255, 0, 0);font-size:180%;" >How to Use Autoresponders to Automate Your Internet Business.</span><br /><br /><span style="font-family: georgia;">The post-modern, industrial age saw individuals, corporations, and governments take a giant leap forward by automating various business processes. Nothing was left to chance as manual, mechanical and electrical/electronic work were analyzed, isolated into its component parts, then automated to astonishing effect.</span><br /><br /><span style="font-family: georgia;">Today’s Information Age has taken automation to a whole new level, thanks to computer technology and the Internet. The business rationale remains the same: eliminating or reducing time spent on menial tasks to focus on more revenue generators for your company and yourself. Alternatively, automation frees up time to pursue leisure activities. For Internet marketers, creating a business model that runs on autopilot is Nirvana, and with autoresponders, it may not as farfetched a pipedream as you think.</span><br /><br /><span style="font-family: georgia;">Autoresponders in concert with your favorite traffic generation methods can be used to promote both your latest and previous offers. You can use a ‘Thank You’ page to greet new list subscribers and introduce relevant products or services. If you feel such tactics are too aggressive, place sales messages into your autoresponder sequence that pre-sell on your behalf through repeated exposure. By the time you direct prospects to a salesletter, your information and sales arguments will have done the trick. </span><br /><br /><span style="font-family: georgia;">…and the beauty of it all is that you are doing something else when sales are made!</span><br /><br /><span style="font-family: georgia;">Assuming that your sales copy passes the test and prospects place an order, use a follow-up autoresponder to send out the customer receipt and product access details (N.B. if you sell digital products, provide download instructions.). A third autoresponder, a ‘Thank You’ autoresponder, should also be sent immediately to thank people for their patronage, and inform them about goods that compliment their recent purchase.</span><br /><br /><span style="font-family: georgia;">Although sales acquisition and order processing may appear complicated, your direct involvement ends once you have personally tested and verified each marketing campaign’s sales funnel. Write your customer care autoresponders once, and revenue will continue to come in as you develop other business projects.</span><br /><br /><span style="font-family: georgia;">…Or plan your next vacation.</span><br /><br /><span style="font-family: georgia;">That’s the essence of automated Internet Marketing – maximizing autoresponders to make your strategic business and income goals come true.</span><br /><br /><span style="font-family: georgia;">-----------------------------------------------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-39521716980287393252009-07-22T09:19:00.000-07:002009-07-22T09:24:52.546-07:00July 22nd "Autoresponders In Your World" Series, Part 19.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(102, 0, 0);font-size:180%;" ><span style="font-family: georgia;">Smart Autoresponders that Go Beyond List-Building.</span></span><br /><br /><span style="font-family: georgia;">Everybody knows how great autoresponders are for building a responsive list of subscribers and prospects for online or “bricks and mortar” business.</span><br /><br /><span style="font-family: georgia;">However, did you know that they can also help you become a recognized leader in your niche? Think about it – why not use your expertise to create an e-mail course that plugs directly into your autoresponder? Now, instead of individual messages or the occasional broadcast, you can cover specific topics that highlight your knowledge and experience. Before you know it, people will be beating down your virtual door to access your training sessions!</span><br /><br /><span style="font-family: georgia;">Alternatively, you can derive inspiration from the education system, where several novel uses for autoresponders can be found. For example, many university professors send messages to students reminding them about pending assignments and examinations. Teachers at all levels often upload study guides and class lectures for frequently taught courses. Assuming limited year-to-year changes, everybody wins: students have ready access to course material 24/7, and teachers save precious class preparation time to focus on other issues.</span><br /> <br /><span style="font-family: georgia;">Upcoming events in corporations, government offices, and colleges alike present another opportunity for autoresponder use. Assuming sufficiently advance notice, messages can be set up almost immediately and integrated into personal calendars days or weeks in advance. Think of the convenience for potential participants like university alumni who must make travel arrangements to visit from out of town.</span><br /><br /><span style="font-family: georgia;">Today, businesses use autoresponders to train employees’ on new technologies and procedures. Whenever new software or equipment is introduced into the workforce, an instructional autoresponder can offer a step-by-step guide that helps everyone get up to speed quickly. With greater sophistication and growing Internet (intranet) bandwidth, autoresponders may eventually be able to offer embedded audiovisual manuals on demand. At worst, podcasts and videos can still be accessed with conventional URL links embedded in each message.</span><br /><br /><span style="font-family: georgia;">Smart autoresponder use will improve your bottom line. Whatever of your business of choice, there are strategies that you need to apply right now. In addition to time savings, your ability to share information with prospects, customers, and employees will strengthen your relationships. Entrepreneurs get a more responsive and appreciative list; corporate managers and trainers get a thriftier and more productive workforce.</span><br /><br /><span style="font-family: georgia;">------------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-52557718550509512492009-07-22T08:47:00.000-07:002009-08-04T14:29:59.317-07:00July 22nd "Autoresponders in Your World" Series, Part 18.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia; font-weight: bold;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-family:georgia;font-size:180%;" >The CAN-SPAM Act: Practice Proper E-mail Conduct.</span><br /><br /><span style="font-family:georgia;">Many of humanity’s greatest inventions come with a price. The automobile, created with noble intentions; i.e; fast and efficient transport across great distances for the masses, introduced side effects like traffic congestion, environmental degradation, and urban sprawl. Similarly, electronic mail communication – while revolutionizing letter writing and commerce – comes with an undesirable side effect that threatens its long-term viability and credibility. Namely, unsolicited commercial e-mail (UCE) commonly referred to as spam.</span><br /><br /><span style="font-family:georgia;">To regulate business e-mails and combat spam, the United States government passed the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act in 2003. Although other countries have followed suit with similar legislation, the CAN-SPAM Act serves as a common reference point for online marketers throughout the world.</span><br /><br /><span style="font-family:georgia;">The law sets out four major requirements for people engaging in e-commerce and e-mail marketing in general:</span><br /><br /><span style="font-family:georgia;">1. Prohibit the sending of false or misleading header information: Your e-mail’s “From”, “To”, and path information must properly identify you as the e-mail communication’s source.</span><br /><br /><span style="font-family:georgia;">2. Ban deceptive “Subject” lines: The subject line must not mislead the e-mail receiver about its content.</span><br /><br /><span style="font-family:georgia;">3. Provide recipients with a clear opt-out option: Senders must provide a return e-mail address or an automated method to opt out of future messages, and any such requests must be honored within ten (10) business days.</span><br /><br /><span style="font-family:georgia;">4. Identify commercial correspondence as advertising, and include the sender’s valid physical postal address.</span><br /><br /><span style="font-family:georgia;">Reputable third party autoresponder services strictly adhere to the CAN-SPAM Act, and provide resources and support to ensure that you comply with its provisions. Given that the burden of proof rests with e-mail marketers, the performance of autoresponder software – especially free software – should be monitored to ensure that the above four criteria are met.</span><br /><br /><span style="font-family:georgia;">In most cases, your common sense and ethical business conduct should guarantee that you never run afoul of CAN-SPAM rules. Regardless, don’t be intimidated by legalities; if you face spamming accusations, take all necessary steps to protect yourself, including dropping troublesome subscribers from your list. Most e-mail delivery services enforce a double opt-in requirement for prospects, so you should be protected in most cases.</span><br /><br /><span style="font-family:georgia;">With great power comes great responsibility. Even casual requests for information can become headaches, so funnel online contacts into your opt-in forms. Similarly, customer purchases do not give you carte blanche to add people to your contact list. Remember to include a check box or equivalent in the order form to obtain explicit permission for follow-ups.</span><br /><br /><span style="font-family:georgia;">For more details about how the CAN-SPAM Act affects your electronic commerce, please visit: </span><a style="font-weight: bold; font-family: georgia;" href="http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm">http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm</a><br /><br /><span style="font-family:georgia;">---------------------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-44316919721787543862009-07-20T20:23:00.000-07:002009-07-22T09:09:01.637-07:00July 20th "Autoresponders In Your World" Series, Part 17.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;"><span style="font-family:georgia;">Use Your Autoresponder to Reveal Valuable Business Secrets.</span></span><br /><br /><span style="font-family:georgia;">Revealing “secrets” is a tried and true marketing tactic that anyone – master or novice – can use to promote their business. Remember the first time you went online and a guru offered to reveal his (or her) secrets to you? How did you feel - pretty special, right? Everyone loves to get the inside scoop, especially if they know it’s something other folks can’t have. Now, it’s your turn to use autoresponders to build a special, private club.</span><br /><br /><span style="font-family:georgia;">On the Internet, you can create a special membership website containing your highly sought after business secrets. Use an attention-grabbing autoresponder sequence to create buzz, heighten awareness about your efforts, and invite subscribers to your site. To guarantee its value, implement scarcity marketing; i.e; limit the number of people with access to your pages, and/or impose a time limit for gaining access.</span><br /><br /><span style="font-family:georgia;">You must create rich content to ensure success for your successful secrets membership site. </span><span style="font-family:georgia;">Give the site a mouthwatering title that drives subscribers to the sign up (e.g. “Winning list-building tactics to create income on autopilot!” for a Business Opportunity website). You need to create a password-protected website directory, but unlike most commercial websites, the same login/password combination is sufficient for everyone.</span><br /><br /><span style="font-family:georgia;">After you have completed your membership directory web pages, promote the URL and login information in an autoresponder. Direct your current list subscribers to a promotional salesletter. Cross promote with your joint venture partners and other list owners to broaden your reach, all the while maintaining your membership ceiling. The more unique and special your membership site appears, the easier it will be to meet your membership goals!</span><br /><br /><span style="font-family:georgia;">Resist the temptation to charge an entry fee into your membership site when getting started. Remember that your main goal is to generate traffic to your pages; as more motivated prospects see your high quality secret information, their resistance to purchasing your products later on will lessen. When subscribers see how good your free material is, they will be less hesitant about whipping out their credit card to buy stuff. </span><br /><br /><span style="font-family:georgia;">Wait a minute – aren’t you sacrificing easy upfront income by not charging an entry fee?</span><br /><br /><span style="font-family:georgia;">Nothing could be further from the truth! In fact, you are just extending your list-building reach onto a different stage. You could argue that the initial work on your secret content site is for “free”. However, the contact information you collect from subscribers who “raise their hands” is well worth the investment in the long-term.</span><br /><br /><span style="font-family:georgia;">Consolidating your secrets into a robust, members-only site is a proven way to generate leads and create new income opportunities. Don’t forget to use your autoresponder to inform subscribers about “secret” updates. Opening up new communication channels gives you the opportunity to promote more, sell more, and follow-up more. All courtesy of your friendly neighborhood autoresponder.</span><br /><br /><span style="font-family:georgia;">-------------------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-72725110131955555852009-07-19T20:26:00.000-07:002009-07-19T20:31:11.642-07:00July 19th "Autoresponders In Your World" Series, Part 16.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(204, 0, 0);font-size:180%;" ><span style="font-family: georgia;">Money for Nothing, Autoresponders for Free?</span></span><br /><br /><span style="font-family: georgia;">Autoresponders should be an important part of an online marketer’s lead generation and customer contact strategy. Yet, most Internet newcomers (“newbies”) hesitate to pay for third party services. People on tight budgets are drawn to the ‘no-cost’ option, i.e; free autoresponders, but is it an alternative worth investigating? After all, why not save hundreds of dollars per year? Fair enough – numerous options are available, and some free autoresponders may prove reliable enough to get your list-building off the ground.</span><br /><br /><span style="font-family: georgia;">…Let’s have a look.</span><br /><br /><span style="font-family: georgia;">Several web hosting companies supply free autoresponders with your personal account, so this should be your first option. Normally, it’s a straightforward procedure to get things up and running using the web host’s control panel. One advantage of using your webhost’s free autoresponder is the absence of advertising. Some subscribers object to reading banners or extra ad copy in addition to your messages, so giving them one less reason to hit ‘Unsubscribe’ is welcome.</span><br /><br /><span style="font-family: georgia;">Beyond your web host, you can investigate other free autoresponder software and services online. A cursory search reveals thousands of articles, reviews, and recommendations on what autoresponders to choose. Unlike web host autoresponders, these services will place ads in your outgoing messages. Understandable, because that’s how they make money, in the form of “top sponsor” or “bottom sponsor” ads. You have no choice but to accept them – even if they compete directly with you or distract your prospects!</span><br /><br /><span style="font-family: georgia;">Have a look at paid third party services that offer a free or “light” autoresponder version. As established businesses, they may in position to leave sponsored advertisements off your messages and satisfy most of your immediate autoresponder needs. However, be assured that non-paying subscribers will not have access to its more robust features. Nevertheless, testing this type of service is a great way to evaluate a company before committing to a paid trial or upgraded service.</span><br /><br /><span style="font-family: georgia;">If you are committed to using a free autoresponder, be aware that it will likely impose a limit on your list size. In fact, the best way to judge your autoresponder needs may be to use a free service until your list surpasses a certain size. From a bottom line, business point of view, “list profitability” should determine whether paid or free is right for you.</span><br /><br /><span style="font-family: georgia;">A free autoresponder is preferable to having no autoresponder at all, even if your list is small and you have the added burden of dealing with spam complaints. Conventional wisdom suggests that they are suitable for newbies, at least until they’re ready to take their businesses to the next level. Still, you should base your decision on tangible criteria, e.g.; the role autoresponders play in your overall e-mail and relationship marketing strategy. Some marketers concurrently employ free autoresponders for limited, list-building campaigns and paid services for true income generation.</span><br /><br /><span style="font-family: georgia;">Make sense?</span><br /><br /><span style="font-family: georgia;">--------------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-55305263063246770072009-07-19T20:14:00.000-07:002009-07-19T20:20:24.093-07:00July 19th "Autoresponders in your World Series", Part 15.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-family: georgia; color: rgb(255, 0, 0);font-size:180%;" ><span style="font-weight: bold;">Autoresponder Broadcasts Make E-zines Simple!</span></span><br /><br /><span style="font-family: georgia;">Autoresponders serve many functions, but one of their best features is the ability to publish and promote electronic newsletters or magazines (e-zines). After you bring in list subscribers with attractive landing pages and freebies, your ability to retain them will be determined by the quality of your ongoing correspondence. Use your e-zine to forge a lasting relationship with your list through superior content and offers.</span><br /><br /><span style="font-family: georgia;">Publishing an e-zine can be a daunting task, but with discipline and a passion for helping others, your work will stand out in any competitive online niche. However, newsletters are not quite the “Set it-and-forget it” message sequences usually associated with autoresponders. As opposed to the automatic messages that you send subscribers at fixed intervals after they sign up, you will need to use the ‘broadcast’ option that comes with most third party autoresponders.</span><br /><br /><span style="font-family: georgia;">What is an autoresponder broadcast? Simply stated, it is a message that you schedule at the day and time of your choosing. All current mailing list subscribers receive this message, regardless of when they joined you. Broadcasts are “one-time” messages, unless subscribers specifically request them through your autoresponder address.</span><br /><br /><span style="font-family: georgia;">Technically speaking, broadcast messages are created in a similar manner to your automated autoresponder. Enter the broadcast control panel of your service, type your message (or copy/paste it from a word processor), then pick the time for your mailing.</span><br /><br /><span style="font-family: georgia;">Autoresponders give small business owners and “solo-preneurs” the same publishing power as any Fortune 500 corporation. You control scheduling and distribution while your service handles the flow of subscribers coming into and opting out of your e-zine. In fact, as you become a more skilled and prolific writer, you can “stockpile” several weeks worth of e-zine editions and send them out as if they were an automated sequence!</span><br /><br /><span style="font-family: georgia;">How about that!</span><br /><br /><span style="font-family: georgia;">Autoresponder services do not delete your previous broadcasts and auto-messages, thus you can resend issues when appropriate, or respond to individual requests about products and information. Don’t forget to track your open and click rates to gauge interest in your newsletter and the items being promoted in it.</span><br /><br /><span style="font-family: georgia;">Broadcast messaging should be high on your list of autoresponder “must haves”. Be aware that not all autoresponders are created equal. Ensure your have all the marketing tools you need to vault your online presence into the big leagues.</span><br /><br /><span style="font-family: georgia;">-------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-84302314455260830182009-07-17T07:38:00.000-07:002009-07-17T07:49:31.611-07:00July 17th "Autoresponders in Your World" Series, Part 14.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(102, 0, 0);font-size:180%;" ><span style="font-family:georgia;">Autoresponder Power Ratings: Four Criteria for Making the Best Choice.</span></span><br /><br /><span style="font-family:georgia;">Autoresponders are an integral part of a serious marketer’s online toolkit. Together with landing pages, opt-in forms, and traffic tactics, they constitute the 24/7 engine of your Internet Marketing regime. A uniquely informative, content-rich autoresponder sequence in a profitable niche makes all the difference for list-building, affiliate marketing, and customer care. So, make sure that the service you entrust your business to has enough muscle to deliver the goods.</span><br /><br /><span style="font-family:georgia;">What should you look for in an autoresponder service? For starters, ensure that it meets your e-mail deliverability needs. This is your main service requirement; therefore you must have confidence in its anti-spam policies and its own white-listed business domain. In addition, a third party company must have good relations with the major Internet Service Providers (ISPs). Otherwise, a high percentage of your e-mails will be blocked by various spam filters and flagged by online watch groups. One more thing: don’t forget to ask about broadcast capabilities.</span><br /><br /><span style="font-family:georgia;">Next, autoresponders should have an extensive suite of tracking tools that allows you to monitor your web analytics. A minimal set of metrics an autoresponder should provide includes:</span><br /><ul><li><span style="font-family:georgia;">Open rates; i.e. what percentage of your list subscribers is opening each of your e-mails.</span></li></ul><ul><li><span style="font-family:georgia;">Click-through rates; i.e. how many subscribers are clicking your links to reach salesletters, product offers, other landing pages, etc.</span></li></ul><ul><li><span style="font-family:georgia;">Split testing results for messages and forms to see what works best.</span></li></ul><ul><li><span style="font-family:georgia;">The growth of your list in absolute terms, and by segment (e.g. country of origin).</span><br /></li></ul><span style="font-family:georgia;">Let’s face it – what good is an autoresponder service if you cannot measure your performance?</span><br /><br /><span style="font-family:georgia;">A proven third party service should offer extensive subscriber management tools. While everyone enjoys the ability to automate their list-building with autoresponders, it’s critical for your service to allow manual adjustments as well. For example, you will need to remove “unsubscribes” and undeliverable addresses on occasion. You are running a serious business, so people wanting to tap into your expertise should be on your official mailing list. Similarly, the ability to move contact information from one list to another simplifies the management of multiple campaigns. This is especially helpful if you change autoresponder companies in the future.</span><br /><br /><span style="font-family:georgia;">A fourth “must-have” feature is the integration of your autoresponder with popular web-based shopping carts to permit seamless information (digital) product delivery and after-purchase follow-up. One-time sales are fine, but why end you customer relations there? By immediately adding proven buyers to your list, not only can you thank them for purchasing; you can nurture a relationship that eventually leads to more sales in the future.</span><br /><br /><span style="font-family:georgia;">The above four criteria: e-mail deliverability, web analytics, subscriber management, and shopping cart integration, should be your minimal requirements when investigating a prospective autoresponder service. Before putting your money down, take the time to evaluate your options – it will be well worth it.</span><br /><br /><span style="font-family:georgia;">---------------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-60428525372621788542009-07-16T19:54:00.000-07:002009-07-16T20:10:28.924-07:00July 16th "Autoresponders in Your World" Series, Part 13.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;" ><span style="font-family:georgia;">3 Ways that Autoresponders Motivate your Downline Members.</span></span><br /><br /><span style="font-family:georgia;">Internet technologies increasingly shape the way people market affiliate products and build network marketing organizations. Gone are the days when cold-calling, house parties, and lead purchasing were the main options for becoming successful. Now, home-base entrepreneurs (“solopreneurs”) in particular are invading cyberspace, turning the referral marketing model on its head to make money online.</span><br /><br /><span style="font-family:georgia;">Although the stampede into Internet “network” marketing shows no signs of abating, many marketers still find it challenging to motivate their downlines to perform at a steady pace. Unlike other sales and retail business models, income really does depend on an active downline. Therefore, it’s high time you ramped up your team leadership by introducing strong autoresponder campaigns into the mix.</span><br /><br /><span style="font-family:georgia;">With autoresponders, there is no excuse for not keeping with your downline and providing them with the support it expects from you. The quality of your correspondence will keep affiliates active, which in turn improves your bottom line. It’s all about communication, so consider the following three ideas for your autoresponder message sequence:</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >1. Positive Messages Galore!</span><br /><br /><span style="font-family:georgia;">There’s nothing more uplifting for a downline member/subscriber than a few words of encouragement. Add motivational quotes and a bit of humor to your words of wisdom. Consider acknowledging your top performers in a monthly or quarterly autoresponder, and keep everyone focused with achievable goals for the short and long term.</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >2. Product and Service Information.</span><br /><br /><span style="font-family:georgia;">The downfall of many Internet Marketers today is the failure to grasp meaningful product knowledge. As team leader, you must provide any and all details that your downline demands – and then some. Autoresponders are perfectly suited for this task. Once your core messages are in place, beginners have a stable example to follow, and you only have to update them when necessary. In many cases, just a little information is sufficient to keep members on track.</span><br /><br /><span style="font-weight: bold;font-family:georgia;font-size:130%;" >3. Practical Sales and Marketing Tips.</span><br /><br /><span style="font-family:georgia;">Most of your downline are part-timers without formal sales experience. Even if you are not a hardened salesperson yourself, you can use autoresponders to convey personal experiences and suggest winning strategies and tactics. When it comes to Internet sales, you may know more than you think, so begin with the basics and incorporate any feedback you get from others to fine tune your downline autoresponder.</span><br /><br /><span style="font-family:georgia;">Although most people come into network marketing with good intentions, the failure rate remains stubbornly high because very few make the time to learn marketing well. As a leader, your duty is to do whatever you can (within reason) to support your downline’s efforts. What seems obvious to you may not appear so evident to your members, so take the time to load autoresponders that will elevate their performance.</span><br /><br /><span style="font-family:georgia;">------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-15481857544679667312009-07-15T08:34:00.000-07:002009-07-15T09:01:06.243-07:00July 15th "Autoresponders in Your World" Series, Part 12.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="font-family: georgia;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; width: 140px; float: left; height: 171px; cursor: pointer;" id="BLOGGER_PHOTO_ID_5040870369030151250" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" border="0" /></a><span style="font-weight: bold; color: rgb(204, 0, 0);font-size:180%;" ><span style="font-family:georgia;">Autoresponder Netiquette: 3 Great Ways to Ensure Trouble-free Use.</span></span><br /><br /><span style="font-family:georgia;">An autoresponder’s power and versatility should never be taken for granted, nor abused. Believe it or not, marketers get into trouble every day because of improper autoresponder use. While minor transgressions are often quickly rectified with warnings or perhaps a small penalty, some violations are so serious that they can jeopardize your entire online business.</span><br /><br /><span style="font-family:georgia;">So, as you embark on your next autoresponder campaign, please keep the following three rules of conduct in mind:</span><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;font-family:georgia;" >1. NEVER sign up to a newsletter, e-course, affiliate campaign, etc. using your autoresponder’s e-mail Address.</span></span><br /><br /><span style="font-family:georgia;">As an online business entrepreneur looking to exploit the Internet to generate leads and sales, you expect subscribers to enter genuine contact information into your autoresponder opt-in. How else are you going to nurture a “one-to-one” relationship with them? Similarly, you must respect your fellow marketers by giving them a valid email address – not unsolicited access to your list! Just imagine the complications of autoresponder-autoresponder correspondence:</span><br /><br /><span style="font-family:georgia;">- A message is sent to your entire list (not just you!), which includes another autoresponder address. The second autoresponder replies to your autoresponder that in turn responds to the autoresponder of the original marketer. This “loop” persists until all the services and software involved close it down and clean up the damage left behind.</span><br /><br /><span style="font-family:georgia;">Simply put, this rule is the autoresponder equivalent of “Do unto others as you would have them do unto you.”</span><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;font-family:georgia;" >2. NEVER sign up to discussion groups or forums with an autoresponder e-mail address.</span></span><br /><br /><span style="font-family:georgia;">You join special interest online groups to share information with like-minded folks, build your reputation, and market yourself as a trustworthy businessperson. So, why risk your good name and betray your subscribers’ trust by exposing them to something they never asked for? Signing up with your autoresponder address will lead to spamming accusations; when forum members send you a message, you AND your entire list receive it. Suffice to say that you are ruining the social networking experience for everyone. Forum administrators despise this practice and will banish you without hesitation.</span><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;font-family:georgia;" >3. Learn and Understand CAN-SPAM Act Basics.</span></span><br /><br /><span style="font-family:georgia;">Reputable third party autoresponder services have incorporated the relevant parts of the Controlling the Assault of Non-Solicited Pornography and Marketing <span style="font-weight: bold;">(CAN-SPAM) </span>Act since it became law January 1, 2004. Still, being aware of its requirements can help you avoid being reported for spam; i.e., unsolicited commercial e-mail <span style="font-weight: bold;">(UCE)</span>. If you have any doubts about what constitutes proper autoresponder etiquette, check if you presently:</span><br /><br /><span style="font-family:georgia;">- Require a double opt-in when setting up your opt-in forms (recommended by most but not mandatory).</span><br /><span style="font-family:georgia;">- Offer an “unsubscribe” link with every autoresponder message.</span><br /><span style="font-family:georgia;">- Include a valid postal mailing address in each message.</span><br /><br /><span style="font-family:georgia;">As your online activity expands, you will inevitably come across troublemakers who enjoy giving Internet Marketing a bad name. Frankly, some list subscribers are not worth having, so if you receive complaints, be responsible and just let them go. Don’t give anyone an excuse to ruin your reputation. Use your autoresponder as if your livelihood depended on it. In a manner of speaking, perhaps it already does.</span><br /><br /><span style="font-family:georgia;">----------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-88596548865069198442009-07-13T20:46:00.000-07:002009-07-14T11:15:19.134-07:00July 13th "Autoresponders in Your World" Series, Part 11.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="FONT-FAMILY: georgia" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 140px; FLOAT: left; HEIGHT: 171px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" /></a><span style="COLOR: rgb(255,0,0);font-family:georgia;font-size:180%;" ><strong>How Autoresponders can Pre-sell (and Sell) Your Latest E-book.</strong></span><br /><br /><span style="font-family:georgia;">How do autoresponders help you generate “buzz” and attract customers for your upcoming product launch? Apart from its recognized list-building role, autoresponders play a big part in most successful marketing campaigns, especially at the start. Given that you have invested time and money to attract website visitors and list subscribers, why not promote your product right away? Create anticipation for the launch by telling people how its benefits will solve their problem(s).</span><br /><br /><span style="font-family:georgia;">Autoresponders are particularly effective when it comes to launching e-books. Instead of just talking about it to subscribers, consider offering a full e-book preview autoresponder. Even though you want to earn income from your hard work, allowing a select group of people to see your product in advance can result in positive feedback, even suggestions for improvements that you did not consider before. Look at reviews for the big Hollywood blockbusters. Why do you think mass media critics get a “sneak peek” before the rest of us? Simple – the studios know that it’s the best way to create buzz and add – not subtract – from their bottom line.</span><br /><br /><span style="font-family:georgia;">Besides, who could say ‘No’ to free advertising?</span><br /><br /><span style="font-family:georgia;">If you are adamant about not revealing all at once, consider offering a “leaked” chapter or two in the autoresponder. Set up a landing page with a form that allows visitors to enter contact information in exchange for the e-book preview. This “ethical” bribe is completely acceptable: you build your list of potential customers; the prospects read your chapter for free. Every few days up to release, remind subscribers about your launch date and the great reasons for getting this product. Maintain your marketing momentum!</span><br /><br /><span style="font-family:georgia;">Another tactic you may wish to consider is the pre-lease e-book option. Once your launch date is set, consider offering preview subscribers your product a few days earlier. You are not obliged to discount your price for them; however you may give them a ‘Thank You’ gift for coming on board so early and sticking with you until the end.</span><br /><br /><span style="font-family:georgia;">Pay attention to your autoresponder retention rate; i.e, the percentage of people who accepted your e-book preview invitation and remain on your list. You willingly gave them an ‘unsubscribe’ link with every e-mail, yet they continue to accept your information. Sure, some may have forgotten about you, but the rest are legitimate prospects. These are the laser-targeted folks who are showing interest in your e-book and are likely to purchase once you give them the green light. The best autoresponder messages render fancy salesletters redundant – another advantage for marketers on a tight budget.</span><br /><br /><span style="font-family:georgia;">Autoresponders are a marketer’s best friend, because they can help you determine whether or not demand exists for your e-book. By using readily accessible autoresponder tactics and techniques, you can get answers fast. If results of your pre-launch preview autoresponder are negative, learn your lessons and move on to your next product idea. Otherwise, show subscribers how excited YOU are about your upcoming e-book launch, and then feed your hungry, pre-sold prospects everything that they have been waiting for!<br /><br /></span>---------------<br /><span style="font-family:georgia;"><span style="FONT-WEIGHT: bold">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="FONT-WEIGHT: bold">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-69430257722704727752009-07-12T19:42:00.001-07:002009-07-13T06:03:07.686-07:00July 12th "Autoresponders in Your World" Series, Part 10.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;"><span style="font-family:georgia;">How Autoresponders Can Explode Your Article Marketing Results.</span><br /></span><br /><span style="font-family:georgia;">Think autoresponders and article marketing don’t go together? Think again. You may be the best writer in the world, but if you’re not converting readers into subscribers and eventually customers, your efforts are in vain. In order to become a great article marketer – not just a great wordsmith – incorporate autoresponders into your strategy.</span><br /><br /><span style="font-family:georgia;">Consider all four components of a successful article marketing campaign:</span><br /><br /><span style="font-family:georgia;"><span style="font-weight: bold;">1.</span> Original, high-quality, informative, niche-specific articles.</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">2. </span>Resource Box.</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">3.</span> Landing page reached by clicking resource box link.</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">4.</span> <span style="font-weight: bold;">Autoresponder code</span> that captures contact information. </span><br /><br /><span style="font-family:georgia;">Each component, like teammates in a 4X100 track and field relay race, must work together to achieve results – in this case, more sign-ups for your business. The resource box, for example, is an essential link between your article and the autoresponder. These two or three lines after your article must entice readers to extend their relationship with you. It’s “call to action” should capitalize on the heightened sense of awareness generated by your words. To extend the track and field analogy, the resource box should “drive” your viewers to a landing page which in turn “hands off” the baton to the autoresponder anchor in order to win the list-building and sales generating race.</span><br /><br /><span style="font-family:georgia;">What are the best ways to use autoresponders? In the past, people were advised to set up each of their articles with a unique autoresponder address. This would permit easy tracking of important performance metrics to determine the effectiveness of a campaign, niche, etc. In addition, you would also maintain an article master list that included every address along with a brief description of the content. </span><br /><br /><span style="font-family:georgia;">However, promoting individual articles in this manner was extremely time-consuming, so marketers have opted for autoresponder campaigns, where the master list’s autoresponder address identifies a group of related articles. By opting into a newsletter, subscribers can receive a unified sequence of prewritten e-mails on a specific subject. To stay current, authors may contribute occasional broadcasts and/or edit their sequence accordingly.</span><br /><br /><span style="font-family:georgia;">Increasingly, leading autoresponder companies and article directories allow marketers to capitalize on synergies with well-known social media outlets. Consider some of the options already in place on the Internet that can extend your articles’ reach:</span><br /><br /><span style="font-family:georgia;">- Autoresponder services that give marketers the option of broadcasting messages to their Twitter followers.</span><br /><span style="font-family:georgia;">- Article directories that connect you with Facebook and MySpace as expert and verified sources of information.</span><br /><span style="font-family:georgia;">- RSS and other syndication feeds that originate from article directories and the blogosphere.</span><br /><span style="font-family:georgia;">- Effective and creative use of widgets, including simple HTML autoresponder code for your websites.</span><br /><br /><span style="font-family:georgia;">Just remember to subtly direct new readers to your autoresponder!</span><br /><br /><span style="font-family:georgia;">Original, high-quality, informative, niche-specific articles attract readers – no doubt about it. Whether you submit them to directories, e-zine publishers, or your own blogs, they will improve your search engine rankings and establishing your credibility. However, without autoresponders, how can you initiate relationships that lead to subscribers, customers, and (ideally!) life-long buyers?</span><div><br /></div><div><span style="font-family:georgia;">--------</span><br /><span style="font-family: georgia; font-family:georgia;"><span style="font-weight: bold; ">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold; ">here</span></a>.</span></div><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-52639841143565287742009-07-11T19:24:00.000-07:002009-07-11T19:48:01.223-07:00July 11th "Autoresponders in Your World" Series, Part 9.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(204, 0, 0);font-size:180%;" ><span style="font-family: georgia;">Professional Autoresponder Formatting Just Makes Sense!</span></span><br /><br /><span style="font-family: georgia;">In their excitement to create winning autoresponder sequences, budding e-mail marketers are often careless about their letter formatting. Contrary to what you may hear, offline written communication still holds useful lessons for Internet marketers committed to doing their own thing. Amongst the most important is to format your correspondence professionally, especially with regards to autoresponder e-mails.</span><br /><br /><span style="font-family: georgia;">The easiest and perhaps most important rule to follow is compliance with a standard line length, normally sixty-five characters, for your e-mails. All too often, marketers are not sensitive to how their readers must strain themselves when facing “broken” emails: ten words on one line, followed by a two-word line, then two blank lines and more variations right up to the end. </span><br /><br /><span style="font-family: georgia;">It’s enough to make you scream…</span><br /><br /><span style="font-family: georgia;">Are these the type of emails you want to look at on a regular basis? What impression does a poorly formatted autoresponder make on subscribers? Chances are that if they have not already unsubscribed to your newsletter, they will simply ignore your presence in the Inbox.</span><br /><br /><span style="font-family: georgia;">As with other aspects of autoresponder use, you are best served by reading your service’s text handling instructions. Do you need a “hard break” or carriage return at the end of lines, or is the editor preset for wrap-around? How about plain text versus HTML format? Does copy pasting a Word file causes special difficulties? Different autoresponders will recommend slightly different tactics to handle formatting issues. However, common best practices should be clearly stated in each service’s knowledge database.</span><br /><br /><span style="font-family: georgia;">Once you figure out how to maintain a sixty-five character line in an e-mail, test it out to ensure that your autoresponder appears as it should. It is good practice to first send messages to yourself before your list subscribers, so that you can verify the delivery format. Maintaining an account (e-mail address) with the major Internet Service Providers (ISP) enables you to test multiple paths with confidence.</span><br /><br /><span style="font-family: georgia;">Standing out from your e-mail competition is beneficial in most respects. In fact, incorporating click-through videos and other audio-visual gadgets makes individuality increasingly possible these days. However, when it comes to marketing basics, let your well formatted words do the talking. Present yourself to subscribers clearly and in a non-threatening manner with a message to die for.</span><br /><br /><span style="font-family: georgia;">--------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-1340446889291461472009-07-11T18:41:00.000-07:002009-07-11T19:23:20.097-07:00July 11th "Autoresponders in Your World" Series, Part 8.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="color: rgb(255, 0, 0);font-size:180%;" ><span style="font-weight: bold;font-family:georgia;" >Using Autoresponders to Deliver Exceptional Customer Service.</span></span><br /><br /><span style="font-family:georgia;">Many exceptional entrepreneurs and corporations boast about building their companies “One customer at a time.” Indeed, most people need to know that their business is appreciated, and that if issues arise, the company would step forward to offer personal assistance.</span><br /><br /><span style="font-family:georgia;">In the real world, it is still possible (although with alarming irregularity) to get customer service on a personalized basis. However, when it comes to Internet Marketing, even the most well-intentioned businessperson quickly realizes that one-to-one customer service is impractical. Clients and prospects are global, not local. In cyberspace, an autoresponder can fulfill a small to medium-sized business’ customer service requirements.</span><br /><br /><span style="font-family:georgia;">In the simplest scenario, autoresponder-based customer service amounts to sending out:</span><br /><br /><span style="font-weight: bold;font-family:georgia;" >1. A sales receipt when a web-based order is placed.</span><br /><span style="font-weight: bold;font-family:georgia;" >2. Product access information (download information in the case of digital products).</span><br /><span style="font-weight: bold;font-family:georgia;" >3. A ‘Thank You’ or courtesy e-mail. May or may not include an ‘upsell’ or complimentary follow-up offer.</span><br /><br /><span style="font-family:georgia;">The above steps take place regardless of where you are (vacation?) or what you are doing. However, life is not always so simple, and there will be times when you must be more “hands-on” to satisfy your customer. For example, consider a person who orders a PDF-based e-book from you but cannot download it properly. Unfortunately, your first autoresponder sequence is not enough, so consider the following options:</span><br /><br /><span style="font-weight: bold;font-family:georgia;" >1. Add a Frequently Asked Questions (FAQ) autoresponder that includes product access solutions based on prior customer feedback.</span><br /><br /><span style="font-weight: bold;font-family:georgia;" >2. Create a special support autoresponder that automatically responds to a customer requests for help by acknowledging the inquiry and providing a time frame for resolution. This shows that post-purchase relations are important, and provides some assurance for customers.</span><br /><br /><span style="font-family:georgia;">As a business owner, you want to keep customers happy and hopefully retain them for repeat purchases. Therefore, don’t forget to actually resolve all outstanding issues before they get angry and upset. It’s amazing how much grief and misunderstanding can be prevented by short, easy to create autoresponder messages.</span><br /><br /><span style="font-family:georgia;">It is critical to analyze your online order processing system from both the top-down and the bottom-up. Put yourself in your customers’ shoes and identify each and every problem that they may face. Ensure your customer’s full satisfaction by including all three types of autoresponders mentioned above – not just a 'Thank you for your money." message!</span><br /><br /><span style="font-family:georgia;">In the long run, your reputation will make or break your business. Nothing kills a reputation faster than a failed customer service policy. By immediately addressing your customer service needs with autoresponders, you are one step closer to Internet marketing perfection.</span><br /><br /><span style="font-family:georgia;">---------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-7380773682105825802009-07-10T14:04:00.000-07:002009-07-10T14:28:58.511-07:00July 10th - "Autoresponders in your World" Series, Part 7.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="color: rgb(153, 0, 0);font-size:180%;" ><span style="font-weight: bold;font-family:georgia;" >Making Autoresponder Messages Sell Themselves.</span><br /></span><br /><span style="font-family:georgia;">Autoresponders are ideally suited for <span style="font-weight: bold;">e-mail relationship marketing</span>, the modern approach to online sales entrepreneurship. Hard sales tactics are no longer the norm; people don’t need a formal sales background to attract prospects and potential customers to their network. Most experts claim that people need at least seven exposures to a product or service before buying it. So the burning question is:</span><br /><br /><div style="text-align: center;"><span style="color: rgb(102, 0, 0);font-size:130%;" ><span style="font-family:georgia;"></span></span><blockquote><span style="color: rgb(102, 0, 0);font-size:130%;" ><span style="font-family:georgia;">What role can your autoresponder play in influencing purchasing decisions?</span></span><br /></blockquote></div><span style="font-family:georgia;">Assuming that you work with permission-based, <span style="font-weight: bold;">double opt-in lists</span> (always preferable to single opt-in lists) contacting prospects seven, seven-hundred, or even seven-thousand times over a lifetime is not beyond reach. Autoresponders give you the power to harness the Internet for that very purpose. Forget the <span style="font-style: italic;">“All or Nothing”</span> approach; i.e. an uncompromising sales pitch in your “Welcome” autoresponder. Not only won’t you make the sale, but there is a good chance your prospect will immediately unsubscribe.</span><br /><br /><span style="font-family:georgia;">Instead, use your initial message to thank subscribers for giving you the privilege of speaking to them on a very important issue. Next, focus on why they chose to sign up with your newsletter:</span><br /><br /><div style="text-align: center;"><span style="color: rgb(0, 0, 0); font-weight: bold;font-family:georgia;font-size:130%;" >Subscribers believe that you have the solution to their problem!</span><br /></div><br /><span style="font-family:georgia;">Don’t talk about politics if your squeeze page invitation offered expert advice about deep-sea diving! Inform readers with usable content that relates to your upcoming offers. You may include a sales page link at the bottom of your message or postscript <span style="font-weight: bold;">(P.S.)</span>, or hold off until future autoresponder messages. The key is to build a relationship with your readership. Resist the temptation to bear all at once. Be patient; just hinting at your unique solution will keep prospects tuned in to your activities.</span><br /><br /><span style="font-family:georgia;">Once you have established your credentials and sincerity, tell subscribers how your product or services can help them. Use follow-up autoresponders to describe benefits, and gradually explain why it is the right solution for them. Free information should stimulate prospects and convince them that you are the real deal.</span><br /><br /><span style="font-family:georgia;">Finally, comes the sales pitch: a reminder of why they joined you, the benefits of the products, and special features (i.e. bonuses, testimonials, money-back guarantees, etc.) to close the deal.</span><br /><br /><span style="font-family:georgia;">Autoresponder marketing is not an exact science, and there is more than one path to success. Signing up for other marketers’ newsletters and analyzing their styles will give you an idea of what’s already out there and help you create a unique voice. Seriously consider maintaining a ‘swap file’ (i.e. a file containing advice and/or messages proven to work) of best practices to retain messages and language that you may want to try in the future. Just remember not to plagiarize sales copy or other autoresponder messages!</span><br /><br /><span style="font-family:georgia;">Allowing autoresponder messages to do the selling for you lets you concentrate on creating and finding good products for your customers. Having sales expertise is great, but don’t impose it on your new prospects. Peak their curiosity first by empathizing with their problem and defining it in terms favorable to your solution. Repeatedly offering pertinent information that addresses the issue in a non-threatening manner improves the chance that they will be pre-sold prior to your final message.</span><br /><br /><span style="font-family:georgia;">… and ready to purchase.</span><br /><br /><span style="font-family:georgia;">--------------------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-22598080020323523502009-07-10T13:41:00.000-07:002009-07-10T14:00:10.922-07:00July 10th - "Autoresponders in your World" Series, Part 6.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="color: rgb(153, 0, 0); font-weight: bold;font-size:180%;" ><span style="font-family:georgia;">Autoresponder Service Fundamentals: Start Following Instructions to Hit the Ground Running.</span></span><br /><br /><span style="font-family: georgia;">Your autoresponder choice will be the catalyst for your growth as an Internet marketer. Everyone talks about how autoresponders make e-mail marketing and list-building easy, swearing by the service as if it was some kind of money tree. Perhaps it is, in a roundabout way…</span><br /><br /><span style="font-family: georgia;">However, before feverishly writing down your autoresponder sequences and broadcasts, do yourself a huge favor and become a student of your autoresponder service. By taking a few hours to properly understand how things should be done, you will avoid common e-mail marketing and software use errors that the vast majority of beginners commit. These mistakes will hurt you where it counts most: with subscribers, customers, and consequently in the pocket book.</span><br /><br /><span style="font-family: georgia;">These days, most highly rated autoresponder services offer a wide array of support features to get the new marketer going with minimal delay. Long gone are the days when a printed, on-site manual was the only source of information to get started. Amongst the best ways to get help with your autoresponder service includes:</span><br /><br /><span style="font-family: georgia;"><span style="font-weight: bold;">1. Webinars</span>: Live training, especially “How to get Started” demonstrations are quite popular with new autoresponder users. You’ll be able to login to your account and practically work through the essential steps “blow by blow” with professional staff.</span><br /><br /><span style="font-family: georgia;"><span style="font-weight: bold;">2. Frequently Asked Questions (FAQs)</span>: Comfortable with autoresponder basics but need something little extra before heading out on the Internet? Most autoresponder services maintain a large, searchable database of knowledge built up through customer experiences and best practices.</span><br /><br /><span style="font-family: georgia;"><span style="font-weight: bold;">3. Video Tutorials</span>: Even the most detail-oriented and attentive business folks may want to review their newly acquired skills after getting live instruction. Watching videos can reinforce basic concepts and clarify some actions that you need to complete before starting an e-mail campaign.</span><br /><br /><span style="font-family: georgia;"><span style="font-weight: bold;">4. Live Assistance</span>: When all else fails, there is always the telephone, e-mail, and/or live chats to answer your most pressing questions.</span><br /><br /><span style="font-family: georgia;">After you complete the signup process and get a feel for what autoresponders are all about, perform a self-test by loading one of your e-mail addresses into a list along with one “Welcome” message. Set up a dummy sign-up feature on your web page, enter your contact information, and press ‘Enter’. If you receive a confirmation e-mail from the autoresponder, chances are that you have succeeded. Congratulations! However, keep testing other features to become more familiar with how it really works.</span><br /><br /><span style="font-family: georgia;">Good autoresponder services can deliver super value for the dollar, but only if you invest the time up front to learn everything you need to become a great marketer. Developing proper autoresponder habits early will make it easier for you to test, track, and tweak all aspects of your future Internet Marketing campaigns.</span><br /><br /><span style="font-family: georgia;">--------------------------</span><br /><span style="font-family: georgia;font-family:georgia;" ><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-82107807711204285092009-05-25T18:59:00.000-07:002009-07-10T13:57:55.282-07:00May 25th "Autoresponders in your World" Series, Part 5.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(204, 0, 0);font-family:georgia;font-size:180%;" >Why Autoresponder Response Tracking is Critical for your E-mail Marketing Campaigns.<span style="font-size:100%;"><br /></span></span><br /><span style="font-family:georgia;">Regardless of how you advertise (Pay-per-click </span><span style="font-weight: bold;font-family:georgia;" >(PPC)</span><span style="font-family:georgia;">, Search engine optimization</span><span style="font-weight: bold;font-family:georgia;" > (SEO)</span><span style="font-family:georgia;">, articles, banners, etc.) your business decisions must be based on actual performance. Testing is vital, but what’s the point if you do not track your test results? Ignorance is far from bliss – not knowing what works can suck your advertising budget dry. What’s worse, you might inadvertently get rid of successful campaigns!</span><br /><br /><span style="font-family:georgia;">Instead of bouncing from one form of advertising to another without understanding why tactics need to be changed or dropped, consider integrating autoresponders into your Internet Marketing. Through a special feature known as </span><span style="font-weight: bold;font-family:georgia;" >response tracking</span><span style="font-family:georgia;">, you can analyze the success rate of each message you send out, and not be caught off guard by surprising results…</span><br /><br /><span style="font-family:georgia;">Most reputable autoresponder services offer a response tracking feature that is easy to set up from within a control panel. For example, to measure the number of clicks to a particular website:</span><br /><ol style="font-weight: bold; font-family: georgia;"><li>Enter the website’s address into the autoresponder’s tracking tool.</li><li>The autoresponder software generates a special tracking URL.</li><li>The new URL is used to record the number of (unique) clicks at your website originating from your autoresponder message.</li></ol><span style="font-family:georgia;">The autoresponder is responsible for redirecting your subscribers to the website you are currently promoting. Inside your account, you can track the deliverability rate (i.e. messages actually delivered), the click-through rate </span><span style="font-weight: bold;font-family:georgia;" >(CTR)</span><span style="font-family:georgia;">, as well as an email open rate. As you can see, autoresponder-based response tracking is what makes email relationship marketing so powerful and effective.</span><br /><br /><span style="font-family:georgia;">Autoresponders are not created equal, so before committing to an autoresponder service, make sure that it offers tracking services. Response tracking is the best way to determine the effectiveness of your subscriber messages, and whether they need to be tweaked or completely overhauled.<br /><br />Indirectly, response tracking can also indicate how good your sales copy is. Consider this: even if your autoresponder message is a winner that generates a high CTR, your </span><span style="font-weight: bold;font-family:georgia;" >conversion rate</span> <span style="font-family:georgia;">may be quite poor. Therefore you can infer that one or several sales copy elements need to be changed.</span><br /><br /><span style="font-family:georgia;">Tracking autoresponder responses looks so simple, yet for some reasons most people either ignore this option or don’t use and interpret results properly. Still, it’s never too late to consider adding it to your Internet Marketing arsenal.<br /><br />Take the guesswork out of your campaigns! Time and money cannot be wasted, regardless of whether you are a part-time marketer or seasoned professional. By knowing what works and what doesn’t, you will lay the groundwork for a more effective – and profitable – business.</span><br /><br /><span style="font-family:georgia;">------------------------------------------------------</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-75015987241721250422009-05-11T07:38:00.000-07:002009-05-15T12:59:38.052-07:00May 15th - "Autoresponders in your World" Series, Part 4.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0);font-family:georgia;font-size:180%;" >Using Autoresponders to Leverage Post-Purchase Customer Contact.</span> <span style="font-family:georgia;"><br /><br />Business whether online or offline is about three things:<br /></span><br /><br /><span style="font-weight: bold;font-family:georgia;" >1. Relationship building</span>.<br /><span style="font-weight: bold;font-family:georgia;" >2. Lead generation.</span><br /><span style="font-family:georgia;"><span style="font-weight: bold;">3. Sales Revenue.</span><br /><br /></span><span style="font-family:georgia;">As a business owner, you should always aim to turn one-time purchasers into long-term, repeat buyers. This process begins with prompt acknowledgement of your website orders, something that can be done automatically with an autoresponder.<br /><br /><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;" >Making a Strong "Second" Impression.</span><br /><br /></span><span style="font-family:georgia;">Marketers must have clear and concise messages at the ready when customers place an order. </span><span style="font-family:georgia;">Today, many shopping carts integrate seamlessly with popular autoresponders, and often build their own into the payment processing systems. Autoresponders allow you to speak immediately with new customers, thank them for their patronage, and inform about other products and services that may benefit to them. Failure to capitalize on this opportunity is the surest way to leave money on the table.<br /><br /><span style="color: rgb(153, 0, 0);font-size:180%;" ><span style="font-weight: bold;">Acknowledge, Thank and Offer - but not all at Once!</span></span><br /><br />They say you never get a second chance to make a first impression. So, use follow-up messages prudently to demonstrate interest in your customer's well-being. Keep things simple by not merging your 'Thank You' and customer acknowledgement autoresponders. They serve distinct purposes and as such, you should ensure that your buyers focus on only one message at a time. Similarly, one-time offers <span style="font-weight: bold;">(OTO)</span> and other pitches need and deserve their distinct spaces.<br /><br />Therefore:<br /><br />- Separate the customer's email sales receipt from your 'Thank You' sales message. Make sure your ‘thank you’ is a message that is sent out by itself, so your customer can focus solely on that!<br /><br />- Separate the customer access autoresponder (i.e. email that is automatically sent to grant the customer access to their purchase) from your 'Thank You' sales message.<br /><br />It is acceptable however, to combine the customer access instructions with the sales receipt, especially for downloadable digital products.<br /><br /><span style="color: rgb(153, 0, 0);font-size:180%;" ><span style="font-weight: bold;">Thank You Message.</span></span><br /><br />Thank customers for their recent purchase without being too aggressive. Remind them how much the product will help them achieve their goals, and tell them about related products that work well or are similar to the one that they just purchased. For example, lawn fertilizer works with grass seeds. Remember to emphasize how well your product line and/or services compliment what they already value in the original buy.<br /><br />Do not let customers escape without follow-up! Think about your experiences in various retail outlets. When you check out of a restaurant, pharmacy etc. many displayed items are available for sale. These last minute, impulsive purchases are often the most profitable part of the operation (e.g. "Would you like fries with that?"). Your ‘Thank you’ sales letter and OTO serve the same purpose online.</span><br /><br /><span style="font-weight: bold; color: rgb(153, 0, 0);font-family:georgia;font-size:180%;" >Conclusion.</span><span style="font-weight: bold; color: rgb(153, 0, 0);font-size:180%;" ><br /></span><br /><span style="font-family:georgia;">Your first-time sales give you a fabulous opportunity to build a permanent customer base. However, don’t blow it by spamming them with incessant offers! Follow proper opt-in procedures to add buyers to your list, and follow-up with a combination of content and offers. Responsible autoresponder use just makes good business sense. Make sure it handles removal requests promptly, and make sure your information is valuable to subscribers.<br /><br />-------------------------------------------------------<br /></span><span style="font-family:georgia;"><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.</span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-1236852322082020262009-05-11T07:07:00.000-07:002009-05-15T19:22:51.920-07:00May 11th - "Autoresponders in your World" Series, Part 3.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(255, 0, 0);font-size:180%;"><span style="font-family:georgia;">Three Keys to Responsible Autoresponder Use.</span></span><br /><br /><span style="font-family:georgia;">Internet marketers are facing more and more obstacles when attempting to communicate with existing and potential subscribers:</span><br /><br /><span style="font-family:georgia;">- Increasingly sophisticated e-mail filters from major and independent Internet Service Providers <span style="font-weight: bold;">(ISPs)</span>.</span><br /><span style="font-family:georgia;">- Accusations of unsolicited commercial e-mail <span style="font-weight: bold;">(UCE)</span>, i.e., spam.</span><br /><span style="font-family:georgia;">- An updated Controlling the Assault of Non-Solicited Pornography and Marketing <span style="font-weight: bold;">(CAN-SPAM)</span> Act (2008) and similar online consumer protection initiatives.</span><br /><br /><span style="font-family:georgia;">Autoresponders can help simplify your online marketing, but only if you use them in a mature and responsible manner. Admittedly, such a powerful tool is easy to abuse, and even the most prudent and experienced marketers are susceptible to improper autoresponder use. In a worst case scenario, you can forfeit the lifeblood of your business, the all important opt-in list, which may have taken months, if not years, to nurture and cultivate.</span><br /><br /><span style="font-family:georgia;">So, how does an honest online marketer avoid the pitfalls of autoresponder misuse? Here are three important things to consider:</span><br /><br /><span style="font-family:georgia;"><span style="font-weight: bold;">1.</span> Do NOT add subscribers to your mailing list that do not belong there. Someone who has requested information from you should be added automatically through a double opt-in squeeze page or equivalent. By forcing new prospects or subscribers to explicitly confirm their intention to join your newsletter and receive future emails from you, both you and your subscribers are protected from abuse.</span><br /><br /><span style="font-family:georgia;"><span style="font-weight: bold;">2. </span>Always include an <span style="font-weight: bold;">‘Unsubscribe’</span> link with every autoresponder message you send to subscribers. It is a fact of life that newsletters and marketers face a minimum 20-30% turnover on a quarterly and yearly basis. As frustrating as losing paying customers and subscribers may be, you must be <span style="font-weight: bold;">CAN-SPAM</span> compliant, and not offering the ‘Unsubscribe’ makes you vulnerable to being shutdown – your email, website, ISP, etc. In fact, offering recipients an automatic one-click removal option shows self-confidence in your abilities.</span><br /><br /><span style="font-family:georgia;"><span style="font-weight: bold;">3.</span> Clearly identify yourself in the <span style="font-weight: bold;">From:</span> line and <span style="font-weight: bold;">Subject:</span> line of each autoresponder. You’ve made the effort to connect with your target audience, so engage in personal branding with meaningful subject lines. Being evasive or worse leaving these lines blank will arouse suspicion and may even encourage ISPs to ‘blacklist’ your messages. Competition is fierce in a crowded Inbox, so stake your claim by intelligently – and ethically – attracting your subscribers’ attention.</span><br /><br /><span style="font-family:georgia;">Everyone wants a loyal and responsive list that they can market to over and over again. However, it will not magically appear and even minor steps must be taken with care. Nothing is more important than your business reputation, so avoid taking shortcuts and breaking fundamental list building rules. Good autoresponder habits are the foundation of your online presence.<br /><br />---------------------------------------------------------------------------------------<br /><span style="font-weight: bold;">Rahul Majumdar</span> is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights <a href="http://www.rahulmajumdar.com/" target="_new"><span style="font-weight: bold;">here</span></a>.<br /></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-19171641626145886962009-05-08T11:26:00.000-07:002009-05-15T19:24:07.586-07:00May 8th - "Autoresponders in your World" Series, Part 2.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-family:georgia;"><span style="color: rgb(204, 0, 0); font-weight: bold;font-family:georgia;font-size:180%;">Autoresponders and List-Building: The Batman and Robin of E-mail Marketing.</span><br /><br /><span style=";font-family:georgia;font-size:100%;">Where do autoresponders rank in your Internet Marketing arsenal? Amongst all your online tools, they are arguably the most important after your active, targeted and motivated opt-in lists. However, doesn’t list-building begin with autoresponders? How else can you build a list of names and e-mail addresses and conduct e-mail marketing campaigns?</span><span style="font-size:100%;"><br /><br /></span><span style="color: rgb(204, 0, 0); font-weight: bold;font-family:georgia;font-size:180%;">Incentive-based List-Building – Exchanging Freebies for New Subscribers.</span><span style="font-size:100%;"><br /><br /></span><span style=";font-family:georgia;font-size:100%;">Although giving things away in exchange for contact information is often “pooh-poohed” by self-styled Internet experts, it remains the fastest and easiest list-building strategy. Until you possess a large (10,000+) and/or responsive list of buyers to market to on a regular basis, offering free reports, e-books, free website memberships etc. is a tried and true method to follow. Take advantage of no-cost and low cost advertising methods to promote in the beginning.<br />The time and money invested will pay off in the long run.</span><br /><br /><span style=";font-family:georgia;font-size:100%;">Your objective is simple: entice people to sign up on your list to receive a valuable “freebie”, then obtain permission to contact them via email in the future. Both parties come out as winners, because:</span><span style="font-size:100%;"> </span><span style=";font-family:georgia;font-size:100%;">- The new subscriber receives useful information or access to a website that enhances their online experience and knowledge.</span><span style="font-size:100%;"> </span><span style=";font-family:georgia;font-size:100%;">- The email marketer gets vital contact information, along with permission to send messages to them as long as they subscribe to his newsletter.</span><br /><br /><span style="color: rgb(204, 0, 0); font-weight: bold;font-family:georgia;font-size:180%;">Going Beyond Passive List-Building.</span><br /><br /><span style=";font-family:georgia;font-size:100%;">With a little work, anyone can build a big list by offering free stuff, but can they build a truly responsive list? Successful list-building must be a viral activity; use your freebies to promote you <span>(“Me Inc.”)</span> as a legitimate brand. For example, why not introduce yourself and your expertise in your giveaway? This will help break down barriers between you and your subscribers so that when you send future emails, you can promote your products or services successfully.</span><br /><br /><span style=";font-family:georgia;font-size:100%;">Including affiliate links for products or services related to your freebie’s theme (list-building, pay-per-click advertising, SEO, etc.) is a great way to generate extra revenue. One caveat, though – make sure your emails include relevant information. Otherwise, you will lose subscribers from your autoresponder mailing list at an alarming rate!</span><br /><br /><span style="font-weight: bold; color: rgb(204, 0, 0);font-size:180%;"><span style="font-family:georgia;">Conclusion.</span></span><br /><br /></span><span style=";font-family:georgia;font-size:100%;">Autoresponders build contact lists that will become your main source of income, so take care with the impression you want to convey to readers. Use freebies judiciously to attract like-minded people, then prove yourself to them with ‘thank you’ emails and relevant one-time offers <span>(OTO)</span> after they request your free offer. By automating the entire process with autoresponders, the goal of multiple income streams can become reality.</span><span style="font-size:100%;"><br /><br />----------------------------------------------------------------------------<br /></span><span style="font-family:georgia;"><span style="font-size:100%;"><a href="http://www.info-entrepreneur-rm.info/" target="_new"><span style="font-weight: bold;">Rahul Majumdar</span></a> is the author of two recent e-books, including <a href="http://www.myobamausa.com/" target="_new"><span style="font-weight: bold;">Barack Obama: From Obscurity to the Presidency</span></a>.</span></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0tag:blogger.com,1999:blog-32777150.post-64204513986502880542009-05-04T11:18:00.000-07:002009-05-15T19:24:27.583-07:00May 4th - "Autoresponders in your World" Series, Part 1.<a style="font-family: georgia;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s1600-h/rmmtl_DM.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH-D1xPZicg4nRuLMIEwRadmVMTuPceUTAoEkySvCqynCsq9ifI0uvui9gI3WqXPvF07xSr5zpqUKLPttEbloRoK5fz61M8zVZ1582qK-QrJ0c8QscJ0nRYvwkRNZKXaO68OJpkA/s320/rmmtl_DM.jpg" alt="" id="BLOGGER_PHOTO_ID_5040870369030151250" border="0" /></a><span style="font-weight: bold; color: rgb(153, 0, 0); font-family:georgia;font-size:180%;">Autoresponder Programs and Services: What’s best for you?</span><br /><br /><span style="font-family:georgia;">Internet marketing beginners </span><span style="font-weight: bold; font-family:georgia;">(“newbies”)</span><span style="font-family:georgia;"> often fail to distinguish between an autoresponder program and an autoresponder service. In their haste to upload a squeeze page and start building a list, newbies often purchase the wrong type of autoresponder and end up wasting hundreds – if not thousands of dollars.</span><br /><br /><span style="font-family:georgia;">To avoid becoming a victim of needless autoresponder hype, let’s first define the relevant terms:</span><br /><br /><span style="font-weight: bold; font-family:georgia;">Autoresponder Program</span><span style="font-family:georgia;">: A piece of software that is set up on your web server, often a free autoresponder that comes with your web hosting account. However, many people prefer more robust autoresponders that they have better control over. For one reason or another, they don’t like the hosting account’s software so they purchase autoresponder programs or scripts that must be installed on their web server.</span><br /><br /><span style="font-weight: bold; font-family:georgia;">Autoresponder Service</span><span style="font-family:georgia;">: A service that is usually paid for on a monthly or yearly basis. The fees are ongoing, and everything is browser based. In other words, you can set up autoresponder messages and manage your opt-in list through your web browser – just as you can with an autoresponder program that is installed through your web hosting account. The difference is that the service runs on the autoresponder company’s web server – not yours or your web hosts.</span><br /><br /><span style="font-family:georgia;">Most beginners are better off using an autoresponder service. These services are generally easy to understand and use, and no prior technical knowledge is needed to get started.</span><br /><br /><span style="font-weight: bold; color: rgb(153, 0, 0); font-family:georgia;font-size:180%;">Free Autoresponders – Buyer Beware!</span><br /><br /><span style="font-family:georgia;">These days, the cost of autoresponder services is an ongoing concern, and as such you may opt for a free autoresponder service. However as always, you need to be vigilant when investigating the quality and transparency of the company you are considering.</span><br /><br /><span style="font-family:georgia;">Free services earn revenue by placing advertisements within each autoresponder message that you send out. Some of these ads appear at the top of your messages, and sometimes they appear at the bottom. Some existing free services are simply an enticement to purchase the professional version, and may deliberately disable many advanced features (e.g. tracking statistics).</span><br /><br /><span style="color: rgb(153, 0, 0); font-family:georgia;font-size:180%;"><span style="font-weight: bold;">Making up your Mind.</span></span><br /><br /><span style="font-family:georgia;">More advanced users often choose to use autoresponder programs, simply because they have more control over the autoresponder, and they don’t have to follow some of the stiffer rules imposed by autoresponder services, such as sending confirmation messages to each and every person entered into the autoresponder list. Double versus single opt-in confirmation and </span><span style="font-weight: bold; font-family:georgia;">CAN-SPAM</span><span style="font-family:georgia;"> compliance are other issues to keep in mind when making your autoresponder selection.</span><br /><br /><span style="font-family:georgia;">Get informed about what autoresponder is the best for you, but in most cases, a reputable autoresponder service should suit your needs. There are several companies that cater to Internet newcomers, but if you are unsure, look for a service that offers:</span><br /><br /><span style="font-family:georgia;">- Free sign-ups, with the option of a professional upgrade after a "risk-free" trial period.</span><br /><span style="font-family:georgia;">- Top-notch customer support to answer your questions and concerns.</span><br /><span style="font-family:georgia;">- Relevant, up-to-date advice on how to improve your email relationship marketing.</span><br /><br /><span style="font-family:georgia;">---------------------------------------------------------------------------------</span><br /><span style="font-family: georgia;font-family:georgia;"><span style="font-size:100%;"><a href="http://www.info-entrepreneur-rm.info/" target="_new"><span style="font-weight: bold;">Rahul Majumdar</span></a> is the author of two recent e-books, including <a href="http://www.myobamausa.com/"><span style="font-weight: bold;">Barack Obama: From Obscurity to the Presidency</span></a>.</span></span><div class="blogger-post-footer"><script type="text/javascript" src="http://www.aweber.com/js/recent_posts.js?id=215888&type=public">
</script></div>Rahul Majumdarhttp://www.blogger.com/profile/12570917648162217256noreply@blogger.com0