Monday, July 20, 2009

July 20th "Autoresponders In Your World" Series, Part 17.

Use Your Autoresponder to Reveal Valuable Business Secrets.

Revealing “secrets” is a tried and true marketing tactic that anyone – master or novice – can use to promote their business. Remember the first time you went online and a guru offered to reveal his (or her) secrets to you? How did you feel - pretty special, right? Everyone loves to get the inside scoop, especially if they know it’s something other folks can’t have. Now, it’s your turn to use autoresponders to build a special, private club.

On the Internet, you can create a special membership website containing your highly sought after business secrets. Use an attention-grabbing autoresponder sequence to create buzz, heighten awareness about your efforts, and invite subscribers to your site. To guarantee its value, implement scarcity marketing; i.e; limit the number of people with access to your pages, and/or impose a time limit for gaining access.

You must create rich content to ensure success for your successful secrets membership site. Give the site a mouthwatering title that drives subscribers to the sign up (e.g. “Winning list-building tactics to create income on autopilot!” for a Business Opportunity website). You need to create a password-protected website directory, but unlike most commercial websites, the same login/password combination is sufficient for everyone.

After you have completed your membership directory web pages, promote the URL and login information in an autoresponder. Direct your current list subscribers to a promotional salesletter. Cross promote with your joint venture partners and other list owners to broaden your reach, all the while maintaining your membership ceiling. The more unique and special your membership site appears, the easier it will be to meet your membership goals!

Resist the temptation to charge an entry fee into your membership site when getting started. Remember that your main goal is to generate traffic to your pages; as more motivated prospects see your high quality secret information, their resistance to purchasing your products later on will lessen. When subscribers see how good your free material is, they will be less hesitant about whipping out their credit card to buy stuff.

Wait a minute – aren’t you sacrificing easy upfront income by not charging an entry fee?

Nothing could be further from the truth! In fact, you are just extending your list-building reach onto a different stage. You could argue that the initial work on your secret content site is for “free”. However, the contact information you collect from subscribers who “raise their hands” is well worth the investment in the long-term.

Consolidating your secrets into a robust, members-only site is a proven way to generate leads and create new income opportunities. Don’t forget to use your autoresponder to inform subscribers about “secret” updates. Opening up new communication channels gives you the opportunity to promote more, sell more, and follow-up more. All courtesy of your friendly neighborhood autoresponder.

Rahul Majumdar is an Information Marketer specializing in article marketing, list-building, and digital product creation. Sign up for more of his insights here.

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